MARKETING & PROMOTION

WE DON'T JUST DISTRIBUTE YOUR MUSIC. WE AGGRESSIVELY PROMOTE AND SELL YOUR MUSIC

Supplying music to digital music stores is only the first step. To increase revenue, you need a merchandising team that can make your music rise above the clutter. Here are just a few ways that we do that.

1. Constant Contact

Our marketing team has close relationships with key programmers at digital music stores. We travel the globe to visit editors and programmers – the decision makers – at iTunes, Napster, MSN and dozens more. We also maintain weekly, if not daily, contact via phone and email promoting your priorities.

2. Weekly Tipsheet

We create and distribute The Flashlight, a weekly tipsheet sent to the 375 most influential people in digital music retail. Decision-makers, from editors and programmers to CEOs, read our tipsheet, which contains digestible selling points for select albums, artists, genres, labels and tracks in our catalogue. The result is preferred placements.

> View sample Tipsheet

3. Preferred Placements

We know how to get your music noticed. We understand the marketing and promotional opportunities at every digital store. When stores feature our music, in addition to a regular listing, sales increase anywhere from 300-1000%. When placement opportunities don’t exist, we work closely with programmers and editors to create something new that will showcase your music.

View Placements

4. Weekly Playlists

We distribute weekly playlists [track compilations], based on genres, holidays, current events, moods and themes. Playlists are a fantastic way to promote emerging artists, which we bundle with well-known artists. We have seen track downloads rocket from one per month to over 1,000 per month as a result of an inclusion in a store playlist.